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Discover the top PPC script resources for 2024 to enhance your Google Ads and Microsoft Ads campaigns, leveraging automation for outstanding results

Dive into 21 crucial KPIs that drive successful PPC campaigns – from ROAS to CRR, unlock the metrics that matter most.

A successful restructure leaves the account easier to understand, easier to optimise and better positioned for the future. Understanding why the account looks like it does is key to getting from sticky mess to well-oiled machine.

Many people don't read ads carefully. They just click the first link they see. If that's your ad, you have to pay for that click, even if the person wasn't looking for your business.

If you use online ads to get new customers, you might wonder when to show your ads. Should you run them all day and night, or just when your business is open? Let's think about it.

Google Ads is often perceived as straightforward: Add keywords and an Ad and be visible on every searches day and night. However, the reality is much more complex.

Google Ads is often perceived as straightforward: Add keywords and an Ad and be visible on every searches day and night. However, the reality is much more complex.