What do people think Google Ads is? (Perception vs Reality)

Google Ads is often perceived as straightforward: Add keywords and an Ad and be visible on every searches day and night. However, the reality is much more complex.

Here are some of the most common misconception about how Google ads works and the actual reality:

What people think Google ads is:

#1 Set daily budgets

#2 Write some ads

#3 Do some keyword research

#4 Setup some campaigns, and never touch again

#5 It is similar to SEO (Search Engine Optimization)

#6 Setup once and forget

#7 It runs on auto-pilot

What Google ads actually is:

#1 Developing detailed campaign strategies

#2 Spending hours with Google support

#3 Conducting competitor research

#4 Managing negative keywords

#5 Extensive keyword research

#6 Scrubbing search terms

#7 Conducting A/B tests

#8 Managing CPC bids

#9 Writing creative texts that converts

#10 Dealing with privacy regulations

#11 Tracking and analyzing performance data

#12 Experiencing imposter syndrome

#13 Constantly thinking about how to improve conversions

#14 Staying up-to-date with Google ads changes

#15 Testing different ad formats and placements

#16 Landing page optimization

#17 Auction insights analysis

#18 Analyzing Paid vs Organic channel impact